Republicans just appeal to their own horrible weirdos who would vote for them anyway, and the “normie” swing voters find it all a bit confusing. That 40% of the country are assholes is probably true, but it’s still only 40%.Atrios at Eschaton blog, on why the GOP did historically bad in the mid-term elections
The Republican extended universe is actually quite weird. Because of the way political journalism is, it all sounds “normal” but actually [MAGA] are the weirdos! Enough people are like “what the fucking fuck” when you claim kids are shitting in litterboxes in schools because of pronouns.